WE DESIGN BETTER BUSINESSES
have you adapted to the experience economy?
innovation seeking organizations
HUMAN CENTERED EXPERIENCE & SERVICE DESIGN
CALGARY ALBERTA CANADA
We redesign and modernize small to mid-sized companies to fit the new economy, analyze start-up viability, and design services customers really want.
SOLVING BUSINESS PROBLEMS AND DISCOVERING NEW OPPORTUNITIES FOR GROWTH AND SUSTAINABILITY FOR SMALL AND MID-SIZED COMPANIES
Business design is a human centered approach to innovation. It applies the principles and practices of design to help organizations create new value and new forms of competitive advantage. At its core, Business Design is the integration of customer empathy, experience design, and business strategy.
The business architects at Styler Design Group act as designers of total concepts and enterprise-wide solutions, and supervise the realization of those solutions.
the problem we solve
70% OF BUSINESSES MAKE PRODUCTS PEOPLE DON’T WANT
The ECONOMY changed
The CUSTOMER changed
The TOOLS changed
How WORK is done changed
How SERVICES are delivered changed.
…but MOST businesses haven’t!
what is service design?
Two coffee shops on the same street serve the same coffee
Why do you go to one shop and not the other?
When you think of a good experience – having the right information provided just when you need it, being treated fairly, getting value for money – someone designed that.
The part of a service that a customer sees is just the front stage, and the realm that, traditionally, designers are hired to work on. Except there’s much more to it than that. We do more than affect the aesthetics. The backstage is where we start – where a company’s story and purpose and market needs originate. We work with our clients to design the most desirable services that seem effortless, fit the product to the customer effectively, but are specifically structured by analysis, research, and testing to ensure they deliver.
- Better services =
- Better customer experiences =
- More customers = PROFITS
We help your business stay relevant
Tell us your story
Design of services people want
product to market guidance
Business improvement Consulting
business revitalization / makeovers
People deserve better services. We design them.
Fresh, innovative, and memorable are what companies need to be in order to remain competitive in the experience economy. We create the experiences that help your company achieve that.
We help companies adapt to new digital tools needed to service and communicate with their customers in the marketplace.
We enable organizations to build actionable service strategies as the means to deliver their products.
A brand isn’t just a logo. We build complete brands that shape an organization’s culture and personality,
and are remembered by customers.
We design new services that people want and need.
We fine-tune and solve business problems to boost the performance of existing services.
We help companies align or re-align themselves around their customers’ changing needs.
Have a great idea for a new business but need help to get it off the ground?
We can help you with that.
We do things a bit differently because we are different.
We don’t have a fixed hourly rate. We do this because the value of our solutions varies for each client we serve. in addition, We offer our services with more flexibility and in ways that fit you best. Our goal is to build a mutually beneficial relationship.
You can call on us just for advice when your budget is limited and you only need a little help, or you can hire us for projects for which we can provide our ‘Good, Better, Best’ options.
Also, you can hire us to embed with your company (aka – work full time at your location, or remotely) for more complex enterprise-wide executions.
why we d0 this
…because business is personal
It isn’t 1980 anymore. Long gone are the days of ‘if you build it, they will come’ as a mantra for business. Small businesses are closing their doors faster than ever, or never getting off the ground. We can blame the economy, but data shows that over 70% of businesses are building products nobody wants. And that is the problem. It also shows that the consumer has changed, but many businesses still hold onto what worked in the ’80’s. They’re not adapting.
What we are in now is called the Experience Economy. We want to help businesses adapt to this new economy, help those that are struggling or outdated, and help them to offer products that consumers do want. We also want to advocate for consumers who’ve been exploited by corrupt business practices and aggressive or deceptive marketing tricks. We want to help ethical businesses strengthen and grow in the small and mid-sized business sector again. It’s good for fixing the economy and ultimately, good for everyone.
Consumers say they want memorable experiences in the marketplace, let’s give it to them. With the rise of technology, consumers say, more than ever, that they want business to be personal. We agree with that too. Whoever said that business isn’t personal, was wrong. Business is personal…
Accomplished in organizational transformation and implementing business design projects that impact the entire organization.
An expert in the digital environment and focused on the human-centric needs and engagement challenges facing today’s business.
Multi-skilled award-winning designer and business architect with a keen interest in human behaviour and a background in strategy, business, marketing and brand creation.
Strong ethical vision of the role of design in society and the execution of tangible, elegant solutions.